PC2025 | Agenda

February 2-5, 2025 | Dallas, Texas

See what’s in store for PC25 and get ready to discover your potential! With rockin’ main stage speakers and our handcrafted group sessions, we’ve got an exciting agenda coming your way – not to mention some of the best food, drink, and entertainment Dallas has to offer!

Sunday, February 2, 2025
9 am - 6 pm Registration
6 - 9 pm Welcome Reception & Dinner
 
Monday, February 3, 2025
6:30 - 8:30 am Breakfast
8:30 – 10 am General Session | Conference Mainstage
Conference kick-off | Dan Schmid, Vice President of Sales, Trustmark Voluntary Benefits
Keynote | Trailblazing: The power of connectional intelligence, Erica Dhawan
  Breakout 1 | Salon CBreakout 2 | Salon ABBreakout 3 | Stemmons Ballroom
10:15 - 10:50 am Universal Life with long-term care: The perfect combination
Joe Goolsby, Regional Sales Director
Adam Bezman, Executive Director, Product & Innovation
Case study: Turning big client challenges into big results
Glen Schweikert, Regional Sales Manager
Steve Hynds, Regional Sales Director
Understanding the legislative landscape
Felicia Spivack, Executive Director & General Counsel, Government Affairs
Mike Hawksworth, Vice President, Actuarial
11 - 11:35 am Designed to sell: Trustmark group health products
Dan Kraft, Vice President, Product & Innovation
Ryan Hohensee, Regional Sales Director
Blazing a trail with a multi-year enrollment strategy
Kraig Sexton, Regional Sales Director (Trustmark)
Wes Steele, CEO (Steele Benefits Services)
Enroll for Life: Trustmark’s new enrollment capability
Brent Simmons, Regional Sales Manager
Tom Smith, Vice President, Enrollment Services
11:45 am - 1 pm Lunch
1 - 1:45 pm General Session | Conference Mainstage
Charity Session | Dan Schmid, Vice President of Sales, Trustmark Voluntary Benefits
Finding direction with Trustmark | John Anderson, President, Trustmark
  Breakout 1 | Salon CBreakout 2 | Salon ABBreakout 3 | Stemmons Ballroom
2 – 2:35 pm Trustmark Life + Care: A modern solution
David Fisher, Regional Sales Manager
Adam Bezman, Executive Director, Product & Innovation
Case study: Strategic marketing for decentralized enrollment
Stephanie Filak, Director, Consumer Marketing (Trustmark)
Lou Faiola, Senior Vice President (Employee Family Protection, Inc.)
Panel: Women in insurance
Jen Daniels, Kelly Marcus, Ryan Hohensee, Christina Johnson, Melissa Elliott, Kari Jo Hawkinson, Charlotte Santa Cruz
2:45 – 3:20 pm Selling employers on the value of engaged enrollments
Joe Goolsby, Regional Sales Manager (Trustmark)
Joe Fernandez, President & CEO (TBX Employee Benefits)
Life and long-term care: positioning for sales
Tom Homrighausen, Regional Sales Manager
David Fisher, Regional Sales Manager
Panel: Trustmark secrets for case success
Shaun Urista, Regional Sales Manager
Jen Daniels, Vice President, Marketing
Scott Tickner, Executive Director, Systems and Sales Operations
Kelli Hyde, Executive Director, Implementation & Customer Success
3:20 – 3:35 pm Break
3:35 - 4:45 pm General Session | Grand Ballroom
Panel: The future of the voluntary market | Kelly Marcus, Regional Sales Director (Trustmark), Brian Russell, Partner (Mercer), Tommy Suggs, President (HUB South), Melissa Elliott , Senior Team Leader (MMA), Wes Steele, CEO (Steele Benefits)
Trustmark Globetrotter 2026 | Dan Schmid, Vice President of Sales, Trustmark Voluntary Benefits
4:45 - 6:15 pm Break
6:15 pm Bus Meet Up
7 - 10 pm Offsite Group Event | Gilley's Dallas
 
Tuesday, February 4, 2025
7 - 9 am Breakfast
8 am - 5 pm Registration
9 - 9:40 am General Session | Grand Ballroom
Day 2 Welcome | Dan Schmid, Vice President of Sales, Trustmark Voluntary Benefits
Trailblazing Trustmark Trivia | Dan Kraft, Vice President of Product & Innovation, Trustmark Voluntary Benefits
9:40 – 10 am Break
  Breakout 1 | Salon CBreakout 2 | Salon ABBreakout 3 | Stemmons Ballroom
10 – 10:35 am Care takes: Perspectives on long-term care
Brett Daniel, Executive Director of National Accounts
Kelly Marcus, Regional Sales Director
Marketing mavericks: 4 ways Trustmark can be the ace up your sleeve
Kevan Robbins, Director, Broker Marketing
Stephanie Filak, Director, Consumer Marketing
Introducing Cariloop: A new way to support family caregivers
Adam Bezman, Executive Director, Product & Innovation (Trustmark)
Michael Walsh, CEO (Cariloop)
10:45 – 11:20 am Under the hood on Universal Life: Long-term care stability
Mike Hawksworth, Vice President, Actuarial
Bob Cogan, Senior Regional Sales Director
Case study: Working a small case to achieve big outcomes
Adam Halick, Regional Sales Representative (Trustmark)
Ted Van Dorn, President (Fairway Benefit Solutions)
Trustmark ACH: Effortless billing solutions
Shaun Urista, Regional Sales Manager
Lyric Welty, Regional Sales Director
11:35 am - 1:15 pm Lunch
  Breakout 1 | Salon CBreakout 2 | Salon ABBreakout 3 | Stemmons Ballroom
1:15 – 1:50 pm Boots on the ground: Marketing your enrollment to employees
Stephanie Filak, Director, Consumer Marketing
Aaron Meredith, Regional Sales Director
2024 Data round up: The latest research on voluntary benefits
Elizabeth Jones, Executive Director, Market Research & Intelligence
Dan Kraft, Vice President, Product & Innovation
Panel: The evolving long-term care conversation
Joe Goolsby, Regional Sales Manager (Trustmark)
Adam Bezman, Executive Director, Product & Innovation (Trustmark)
Steve Cain, Principle (LTCI Partners), Denise Gott, CEO (ACSIA Partners)
Christina Johnson, Senior Vice President (Alliant Insurance Services, New York)
2 – 2:35 pm Trustmark Simplink: The answer to enrollment technology challenges
Scott Tickner, Executive Director, Systems and Sales Operations
Case study: Capitalize and win the re-enrollment game
Brett Daniel, Executive Director of National Accounts (Trustmark)
Panel: Building a block of business by mastering a vertical
Kraig Sexton, Regional Sales Director (Trustmark)
Mike Shepherd, Regional Sales Director (Steele Benefits Services)
Dave Brenner, Vice President, Enrollment Consulting (Gallagher)
Ross Krasnow, Managing Partner (US Employee Benefits Broker & Consulting)
2:45 – 3:20 pm Implementation strategies to hit the ground running
Kelli Hyde, Executive Director, Implementation and Customer Succcess
Stephanie Stepp, Executive Director, Member Services
Enroll for Life: Trustmark’s new enrollment capability
Brent Simmons, Regional Sales Manager
Tom Smith, Vice President, Enrollment Services
Panel: Modern enrollment strategies to drive increased participation
Brett Daniel, Executive Director of National Accounts
Panelists (coming soon)
3:35 – 4:50 pm General Session | Conference Mainstage
Keynote The Power Of One: How One Attitude, One Action, & One Person Can Change The World, John O’Leary
Closing Remarks Dan Schmid, Vice President of Sales, Trustmark Voluntary Benefits
4:50 - 6:30 pm Break
6:30 pm Bus Meet Up
7 - 10 pm Dine arounds | Various Locations
 
Wednesday, February 5, 2025
6 - 11 am Depart for home
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